If you’re Jason, the founder of Willys Beans, the answer is Colombia.

After building a relationship with farmers in rural Colombia, whose focus is on quality and sustainability, Jason set up shop on the Gold Coast, where he roasts the coffee he went so far to find.

It’s hard to talk about coffee without sounding pretentious, but Jason’s genuine care for his product and what it represents will leave you feeling like you’ve already ticked off your good deed for the day.

Visit his shop on Ramly Dr in Burleigh Heads to learn more about the journey, see the old jeep from which Willys Beans takes its name, and most importantly, enjoy a great cup of coffee.

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